Building on their long history of innovation, Oskar Blues Brewery is set to launch the first national craft hard seltzer with Wild Basin Boozy Sparkling Water. Crafted and canned at Oskar Blues’ Longmont, CO, facility, Wild Basin utilizes water from the St. Vrain River to create a liquid as clean and pure as its Rocky Mountain origin.
As the tagline “Keep Running Wild” implies, Wild Basin will speak to active lifestyle consumers who value the outdoors, socializing with friends and healthier living. From outdoor yoga to rooftop happy hours, Wild Basin will provide drinkers with a tasty alternative to wine and spirits. The hard seltzer segment has exploded over the last year and shows not sign of slowing down. But unlike other recent fads, Oskar Blues believes that hard seltzer – or boozy sparkling water as they put it – is here to stay.